Can you order Alcohol online?

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In India, the retail industry has bloomed a lot in the last ten years, from selling clothes to eyewear, anything and everything can be bought online. But, there is one question that troubles a lot of people especially the youngsters, Can You purchase your drinks online????

The short answer is YES, you can buy and sell alcohol online. But, in order to sell it online, you need to seek permissions from the state government and ensure that your business model complies with the state laws.You also require permissions to buy/sell liquor in public places. Every state has different age restrictions regarding hard drinks, hence selling or buying drinks depends on the age restrictions.
Prohibition is incorporated in the Constitution of India among the directive principles of state policy which means that legislative powers of alcohol consumption are under the power of respective states.Recently, Bihar had prohibited the sale and consumption of country liquor in April 2016.
The Liquor online business model is a risky model but it can be done if you comply with state laws you can run a successful business.

Here are few online alcohol vendors, who are running a successful online Alcohol portal:

Madhuloka.com

Madhuloka

Madhuloka is probably one of the most famous outlets for ordering alcohol online. Based in Bangalore, Madhuloka has a wide range of drinks including premium brands as well. The vision of Madhuloka is to provide their guests with best and widest range of wine and spirits. They operate only in Bangalore.
Madhuloka Wine Boutique is about wines to drink – not just wines that impress at tastings. We particularly emphasize drinkability and try to offer wines, which do not just impress on first taste but leave you wanting another glass.

URL: http://www.madhuloka.com/about_madhuloka

Whiskymarketplace.in

Alcohol

Probably the best place to buy whiskey online, the website is 100% secure and safe for buying rum, cognac, vodka, gin, and Armagnac. The feature that makes the website unique are the filters, age and price filters which allow the users to buy aged whiskey. The website also contains filters for the retailers you want the drinks from and the age of the whiskey you wish to purchase.
URL: http://www.whiskymarketplace.in/

For people who wish to know about the latest trends and events, detailed analysis of the liquor industry they can browse through (http://spiritz.in/). The website also informs the users about the latest fashionable drinks available in the market.

Go on, shop your drinks online!!!

 

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Founder at Durofy. Blogs on technology & startups, runs a full service digital agency, teaches AP Calculus.

2 Comments

  1. As far as I know, none of the license supports delivery of alcoholic drinks to your doorsteps. Are these websites running legally? I mean, are these people who are running these websites, are following all the legal procedures? If yes, how?

    • Hi Rahul, kindly refer to http://en.wikipedia.org/wiki/Alcohol_laws_of_India#Delhi:

      “Home delivery of alcoholic beverages is illegal in Delhi.[6] However, Delhi permits home delivery of beer and wine by private vends and departmental stores.”

      As per my understanding the website would count as a private vendor. However, they are delivering all kinds of drinks other than just beer or wine.

      This is what I found in their legal document:

      “LetsBuyDrink.com will deliver the Goods to You at the Delivery Address during the authorized licensed trading hours. LetsBuyDrink.com may obtain authorization via fax or e-mail transmission to deliver goods to the address supplied without obtaining a receipt of goods delivered, if instructed to do so by the authorized Order purchaser(You).”

      This sounds like they have a set of “licensed trading hours” and may need to obtain an authorization.

      It is not clear what legal implication it has. I am dropping a mail to the founder of letsbuydrink.com to understand more on this.

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