Yahoo introduced its new logo on September 4, 2013. This is the first time they have adopted a new logo after about 18 years.
I quote from Yahoo’s Blog: “We wanted a logo that stayed true to our roots (whimsical, purple, with an exclamation point) yet embraced the evolution of our products.”
Yes, that’s what they say. I would say the new logo is something like the old logo with almost the same color and exclamatory mark with only a new font. I would say this is another example of Yahoo’s complete lack of creativity. And in no way does it embrace the evolution of Yahoo’s products.
Just have a look at the old and the new logo and let me know what you think about it:
