Here’s a fact: at least 89% of Australians now have a mobile phone. What this means is that a huge chunk of the population is also relying on their phones to get information, communicate with people and find businesses in the country. So if you’re a business, you have to take advantage of this fact and make sure that you’re accessible to mobile phone users.
Aside from investing in a good website, being present on social media and doing SEO, you know that it also pays to have your own app with the help of app developers in Melbourne. If you’re not convinced yet, here are some reasons it’s worth the investment:
- An app reminds customers of your business. An app puts your business in your customers’ phones. This reminds them that you exist and that they can easily buy your products or reach out to you through that app. Having this kind of convenience helps to boost your brand awareness and retain you in the minds of your customers.
- An app gives you access to your consumers. Having an app doesn’t just make you accessible to customers but also the other way around. With your app, you know that you can launch new products, send information and just interact with your consumers without having to try hard. This type of direct marketing is a lot more effective than social media marketing since you’re targeting customers who are already interested in your business.
- An app helps you boost customer experience. A website gives you the opportunity to provide information about your business, but an app helps you give customers the best user experience that you can’t provide on a website. This is because you can create unique features that will make using your app more enjoyable. For instance, you can add a camera feature for customers to take photos of them using your products and upload instantly on your app. The possibilities are definitely endless when it comes to these features. You just need to work with the right team of app developers and for sure, you’ll have an app with features that your customers will really love.
- An app increases your sales. At the end of the day, you want to sell your products and having an app makes that process a lot more convenient for you and your customers. With the app, they can easily browse through products, place their orders and even track their delivery status. On your end, your app can easily help you track orders and make sure that they’re prepared and shipped out efficiently.
Apps are here to stay, that’s for sure. With more consumers relying on apps to make purchases and gather information about businesses, investing in one now will give you that headstart for the future. So if you’re ready to start creating your own app, get in touch with our team so we can talk about how you want your app to be.
