Product packaging plays an important role in boosting brand recognition. Polls indicate that packaging influences the purchasing decisions of 72% of consumers in the United States. Here is a step-by-step guide to help you boost recognition of your brand through custom packaging design.
Get a Custom Design for Your Packaging
Generic packaging does not promote brand recognition. Even if you affix adhesive labels that bear a brand logo and include product information, this measure can identify a product but does not present your brand in the best light. Investing in custom packaging design is the best way to boost brand recognition.
The first step toward developing custom product packages is to contact a packaging provider and determine the best package material, structure, and features for any type of product, such as coffee packaging with degassing valves to preserve fresh-roasted flavor. Digital printing allows for custom packaging with your choice of color palette, high-resolution text, and photo-quality images to give your brand and product the best presentation.
Incorporate the Packaging With Your Social Media Strategies
Once you develop custom packaging, showing off packaged products is the next step toward boosting brand recognition. You should try to make the main color schemes and designs of packaging consistent with your brand’s profile image and the general appearance of your social media presence.
Look for ways to display high-quality images of packaging. For example, you could consider doing a series of posts that highlight the most important features of packages, such as degassing valve coffee bags that vent carbon dioxide and seal out oxygen to preserve fresh-roasted flavor. You can also incentivize customers to make posts that feature packaged products.
Keep Your Branding Consistent
The next step towards increasing brand recognition involves keeping branding consistent. Some brands make the mistake of prioritizing short-term promotions to the point of undermining recognition. It is always important to maintain a clear sense of brand identity on food pouches packaging, social media accounts, and your company website.
Even if you change the background color or design of packaging or an online interface, the colors of your brand logo should generally stay the same. You should also strive to keep your brand values consistent. For instance, you could emphasize the importance of sustainability in your operations and packaging by drawing attention to your commitment to using recyclable or post-consumer recycled packaging materials. These core values should stay intact across promotional cycles.
Try Limited Edition Seasonal Packaging
Your brand can pique customer interest while maintaining recognition by offering seasonal packaging. While marketing research shows that consistent colors improve brand recognition by up to 80%, this standard mainly applies to brand logo designs. Certain elements should remain consistent even if the background and accent colors of packaging occasionally change.
By following these steps, you can increase recognition of your brand. It is worthwhile to invest time and money in developing a logo that stays consistent across all packaging and promotions and consider which other aspects of the presentation of products will remain constant and which aspects can change for promotional purposes.
