Online Payment Solutions: Know Your Options
You’re in the e-commerce business to ensure that you can profit from scaling your product sales and revenues. For this very reason, online payment solution systems are one of the first things that you need to set in place.
You also have to ensure that your customers have safe and secure transactions with your store through the payment gateway(s) you offer.
There are many payment gateways in India, and with demonetization, using such gateways have become more common. With e-commerce, it’s not about choosing the best one when it comes to payment gateways but about choosing the correct payment solution for your business. Let’s look at the top seven online payment solution providers in India:
CCAvenue is undoubtedly one of the biggest online payment solutions provider in India. About 85% Indian ecommerce merchants have integrated CCAvenue’s services to their stores. They offer more than 100 payment options, retry options, multiple currency processing, customisation, and even audit and analytics.
The support that PayTM is receiving from the Chinese ecommerce giant, Alibaba, is evident from the strong marketing and advertising spend made by PayTM in the wake of demonetization. PayTM happens to be the largest Indian wallet that has been approved by the Reserve Bank of India (RBI). Paying through PayTM is easy and India saw mass adoption of PayTM during the cash crunch. It is one of the leading mobile payment solutions provider in the country.
PayTM offers a wide range of payment options and is easy to integrate. Numerous ecommerce giants in India like Jabong, eBay, and Fabfurnish use PayTM.
Claiming to have an user base of more than eight million, Citrus Payment is one of the top payment gateways in India. Starting from Emirates and Etihad to PVR Cinemas and Airtel, many non-ecommerce stores also make use of this payment gateway.
Citrus Payment gateway offers airtight security, shopping cart integration, and supports all mobile devices making this ideal for your ecommerce store as well.
The biggest benefit of owning an e-commerce store is the fact that you’re not bounded by boundaries. And if you want to cater to international customers, PayPal is one of your best options. It’s a global payment platform available in over 200 countries. More than 173 million customers use PayPal every day.
This payment gateway supports 100+ currencies and is used by many Indian merchants.
PayU is also a global enterprise and has its presence in countries like Hungary, South Africa, Russia, Poland, of course India and 10 other countries of the world. Snapdeal and Jabong are the leading e-commerce giants that have tied up with PayU. It offers different pricing packages, a multi-currency gateway, a risk management system, IVR payment, stored card feature, payment analytics, and much more.
Direcpay is another option that you have. Owned by the Times group, this is one of the largest payment gateways in India. Their gateway is fully secured with Norton security and is PCI-DSS certified. Easy to integrate, it doesn’t take more than 5 days to activate your account, so you can start taking (and making) payments. They charge zero maintenance fee and come with EMI options as well.
E-Billing Solutions or EBS is the first Indian POS solution provider to achieve PCI-DSS 3.0 certification. One of the most secured gateways in the world, EBS offers international payment, credit card, and multi currency support. It is suitable for all e-commerce CMS systems and can be integrated into a mobile app as well.
Online payment solutions are many and you need to make a choice keeping in mind the maintenance fee, transaction costs, and of course the features they offer. What is more important is to choose the right e-commerce solution, so that you can integrate any gateway you want in your platform.