The Breaking Point of Running Everything Solo
A few years back, I was deep in the trenches of my small e-commerce business, handling every single task myself. From sourcing products and answering customer emails to posting on social media, tracking orders, booking supplier calls, and even managing basic finances—it was all on me. At first, the hustle felt rewarding, like I was building something from the ground up. But over time, it became exhausting. My days stretched into nights, my inbox was a constant nightmare, and weekends were just a distant memory. I was burning out fast, and I knew something had to change. Hiring a traditional employee wasn’t feasible—too costly, too much overhead.
I’d dipped my toes into freelance platforms before, hoping a virtual assistant would lighten the load. But those experiences were frustrating. Assistants were often shared across multiple clients, so availability was spotty. Communication gaps popped up constantly, and I’d end up retraining someone new every few weeks. It felt like I was managing more people instead of getting actual help. I needed something more reliable—a true extension of my team, not a temporary fix.
Discovering Wing Assistant and the Dedicated Model
That’s when I came across Wing Assistant. What stood out immediately was their emphasis on dedicated virtual assistants—one full-time or part-time assistant working exclusively for my business. No splitting time with other clients, no constant turnover worries. Plus, Wing handles everything behind the scenes: recruiting, vetting, training, onboarding, and day-to-day management. It seemed like the perfect middle ground—professional support without the full commitment of an in-house hire.
The pricing felt realistic too, especially compared to local salaries and benefits. They often highlight savings of 70-80% versus traditional employees, and after running the numbers, it made total sense for my budget. I decided to take the plunge and signed up at wingassistant.com.
How the Onboarding Process Actually Went
The signup was straightforward. They started with a quick consultation to understand my needs—what tasks I wanted to delegate, my preferred working hours, and any specific skills I was looking for (like e-commerce experience). Within about a week, they matched me with a dedicated VA who fit the bill perfectly: professional, fluent in English, and eager to learn my systems.
Onboarding was surprisingly hands-off on my end. Wing facilitated the introduction, and we had a smooth kickoff call. I shared access to my tools—Shopify, Google Workspace, email, and a few others—and walked her through my basic processes. She picked things up quickly, asking smart questions along the way. Wing’s team provided structure, like templates for task handoffs and regular check-ins, which made the transition feel supported rather than stressful.
The Day-to-Day Difference It Made
Once we got rolling, the changes were almost immediate. She took over the repetitive tasks that used to drain me: triaging emails, managing my calendar, responding to routine customer questions, researching suppliers, and scheduling social content. Suddenly, my inbox was under control, appointments happened without me chasing anyone, and small errors (like order mix-ups) got caught early.
Letting go of control was the hardest part at first—I’d built this business from scratch, after all. But as she proved reliable, I started delegating more. She even began handling light data tasks, like pulling sales reports or organizing customer feedback. It wasn’t just about saving time; it was about having someone proactive who truly felt invested in my success.
The Bigger Impact: Growth and Work-Life Balance
Over the first six months, the real transformation showed up in the numbers—and in my life. I reclaimed 25-30 hours a week, which I poured into higher-value work: negotiating better supplier deals, launching new products, and refining marketing strategies. Revenue grew about 40% that year, not because I was grinding harder, but because I could finally focus on growth instead of maintenance.
My dedicated VA grew with the business too. As we scaled, she took on more responsibility, coordinating with fulfillment partners and even helping with basic campaign setup. Wing’s ongoing support meant I never had to worry about performance dips—their team handles training updates and backups if needed.
Best of all? I got my evenings and weekends back. For the first time in years, I could switch off without guilt, knowing things were handled professionally.
A Few Honest Notes on What to Expect
Nothing’s perfect, of course. There’s an initial investment in training—sharing your specific workflows takes a little time upfront. And if your tasks are highly specialized right from the start, there might be a short learning curve. But for most admin, operational, or support needs in a small business, the dedicated model shines. Compared to my past freelance struggles, the stability and quality have been night and day.
Would I Recommend It?
Absolutely. Bringing on a dedicated virtual assistant through Wing was one of the best decisions I’ve made for my business. It didn’t just help me scale—it restored balance and let me enjoy the entrepreneurial journey again. If you’re in that overwhelmed solo phase, or if shared VAs haven’t worked out for you, it’s worth exploring. Head over to wingassistant.com to see their plans and get started—it truly made a lasting difference for me.
