The world is currently experiencing a huge revolution and significant innovations in the way businesses are conducted. Currently, there are many exciting trends in the marketplace as individuals, small brands and gigantic conglomerates battle it out for a bigger slice of the market share.
Real estate marketing is not left out in this revolution. It can be quite tasking but of course, it’s not rocket science. Here, we will be educating just anyone interested in real estate marketing to know the current trends that ensure worldwide visibility of properties advertised either for outright sale, leases, or any other reason.
So, let’s get rolling.
1. Strengthen your brand
The real estate marketplace is quite competitive; one of the tested and trusted ways of surviving is to strengthen your brand. You can do this by being honest and transparent in your transactions, thereby enforcing integrity in your business. You also have to add testimonials of credibility and transparency in your marketing campaigns, and people will know you for it.
2. Go Digital!
Like we all know, the business world has gone digital. Hence, you must be compliant with the digital revolution if you must stand the test of time.
There are lots of digital tools across several platforms to help you in your marketing campaigns. You can also have a website, a blog, a mobile app, and explore all other digital means of publicity as well.
Videos are very helpful. You can stream live videos of your real estate offerings on Facebook, LinkedIn, Instagram, and any other platform that catches your fancy. It would be best if you considered employing a social media handler who will constantly be updating your posts across these platforms.
You can also use a chatbox service to ensure that you are available round the clock.
Advancement in Drone technology has kind of created a rave of the moment in real estate marketing as drones can now be deployed to get aerial photographs of properties in your advert list showing scenery and all other environmental attributes.
3. Engage social media influencers
Social media influencers include organizations or individuals that have made their mark in their various industries in the social media space.
You can look out for those involved in complementary services like relocation and haulage services, interior decoration, general contractors, and even mortgage banking! They can partner with you in establishing a more robust marketing campaign to their large number of followers.
For Ex. If you are engaged in marketing a real estate palo alto, there are lots of influencers available for you. Just search them out on the internet and you will be on the path to greater exploits.
4. Establish efficient and effective customer service
Most great businesses operate under this template. They don’t treat each transaction as a one-off transaction. They encourage repeat visits to their sites by compiling a subscriber list where recent offerings are advertised.
You can do the same by having your list of previous customers and always forwarding your offerings to them through email marketing. As a general rule, both your online and offline customers should be treated with utmost decency and respect.