The way you build your stand will be the single most important factor for attracting visitors to your brand, no matter what industry you are operating in. The following articles will provide you with a few principles you can use in the design of your trade show booth in order to present your business in the best light possible:
1. Simplicity over clutter
Have you heard about minimalism? If you have been on the Internet in the last few years, chances are you have, and not just once or twice. The internet throws crazy amounts of information and visuals at us and people are starting to appreciate clarity more than ever. But, the whole idea behind attending a trade show or a conference is to show everything you can offer and the best of what you have.
How do you do it while keeping it minimal, you might ask? That’s an art form in itself. There are a few principles of minimalism you can use to make your booth get as much attention as possible. Those include more free space, simplistic design of all your promotional materials and banners, one focal point of your presentation, and one or two colors as opposed to too many.
2) The importance of laying out your products right
While talking about your exhibit booth design, one must talk about layout. When designing your booth, don’t just consider the visual side of it but think about how your products or services will get to the visitors. What are they going to see first? Who will they meet and who will they talk to? What do you want to hear or try out at your booth? You are designing more than a trade show booth, you are designing a whole experience. Step in the shoes of your target audience and imagine what they want to see and how they want it presented. In this mix, the most important factors are the size of the space, product layout, and traffic flow. When thinking about this, don’t be afraid to study the competition and get some inspiration for good examples.
3) Think about booth furniture & lighting
The furniture you choose to have at your booth will affect the flow of people coming in and out. You need to choose it wisely. It should not block the access to your products if you are showcasing any and it should leave enough free space for interaction between consumers and your employees. There is nothing worse than being squished in one corner of the booth trying to learn more about a product or a service. Custom trade show booth design is what most companies count on to meet their presentation goals fully and maximizing their ROI.
Another important element is the good lighting of your booth. Needless to say, your booth needs to be well-lit. But, lighting can be used in a variety of ways that will accentuate whatever you want to put to the front of your customer’s attention. Use it to guide your visitors’ focus, achieve a stronger impact, and create the type of atmosphere you want. Just remember, the more does not equal better.
Now that you have discovered some of the basic design principles, get your brand across in the best way possible on the next trade show or exhibition you are planning to attend. No matter what line of business you are in, those tips are enough to get you started. You can always seek professional booth building help and achieve an outstanding brand presentation.
