As the world continues to digitize, businesses need to keep up with the latest marketing tools and trends. But with so many options out there, it can be tough to know where to start. That’s why I’ve put together this list of 23 digital marketing tools that I think will be essential for success in 2023. From SEO and content marketing to social media and lead generation, these are the tools you’ll need to stay ahead of the curve.
When you think of digital marketing tools, Semrush definitely jumps to mind. Semrush is an all-in-one toolkit that helps in boosting the online presence of your business. By referring to competitors’ strategies, and helping create content that ranks well, this tool increases organic traffic with SEO tools and workflow, and even offers a full website audit! Not only does it offer ideas in which you can “spend less and reach more”, but it also helps in building social media strategies. While Semrush has a free trial, you have to opt for a paid plan after 7 days. It’s well worth it!
One of the most popular content management tools of today, Trello is used to create, schedule and manage content online. Trello allows team members to collaborate on projects together so that everybody is on the same page even in the case of remote working, and tasks can be assigned to each other. Brainstorming content ideas for your next big digital marketing campaign will be a breeze with the help of Trello!
While Ahrefs is primarily used to check backlinks, it offers a variety of other search engine optimization tools. From optimizing your website to helping you find the right websites to source your content topics, and even to analysing your competitors, Ahrefs is a must-have for anybody looking to improve their optimize their website according to the latest market trends.
4. CANVA BUSINESS:
Software that helps with creative graphic designing must be included in your repertoire of digital marketing tools. Quality design tools are hard to come by, especially ones that are cheap, quick, and easy to use. Well, that is exactly what Canva Business is! It helps you create compelling visual content for your digital marketing campaigns and has an expansive library of templates to make your design process easier and faster. A massive advantage of Canva is that it is so easy and intuitive to use that there is no requirement for a design background to use it.
5. SURVEY ANYPLACE:
Survey Anyplace (now Pointerpro) is a fun tool that creates interactive quizzes and surveys for their intended customer base. It helps build engagement with your brand’s audience and levels up your brand identity. Quality surveys can help you gain valuable insights into your customers’ wants and cater to them effectively. Survey Anyplace helps you create interactive, fun surveys and provide personalized attention to your customers based on the insights from the survey and current market demand.
ClickUp helps you manage tasks for yourself and your teammates. You can assign tasks, schedule them according to deadlines, and even set recurring tasks! Each task can be neatly organized under folders or lists, and you can even embed other office applications within your tasks, such as Google Docs or Sheets, Excel and more. One of the best organization tools I have ever used, ClickUp makes collaboration amongst your colleagues as easy as..a click! AND it’s free!
7. YOAST SEO:
Yoast SEO is a widely used WordPress plugin that enables you to optimize your website to rank better on search engines. While WordPress is extremely powerful, there are still some areas where it lacks, such as submitting sitemaps, creating content, and optimizing keywords, amongst other things. This is where Yoast SEO comes in. Not only does it perform the above-mentioned tasks, but it also offers built-in content analysis, meta keywords and XML sitemaps. It even has a feature that helps to manage duplicate content!
8. GOOGLE ANALYTICS:
Google Analytics is an extremely powerful digital marketing tool that helps you track your e-commerce business. It provides valuable data insights that marketers can use to understand what direction to head in to improve their business. Google Analytics gives you real-time updates about your customers’ preferences and helps you optimize your website accordingly in order to create a more engaging experience for your audience.
Install Google Analytics on your website and you are ready to go!
ActiveCampaign is an email marketing service that helps you craft email campaigns and promotions that connect with your customers. It offers complete email automation, so setting up a perfect welcome series is super easy and convenient. It also offers sales engagement automation, which allows you to send unique, interactive emails that have a human touch at the exact right time, growing your business by communicating with customers when they are most engaged.
Emotive is a digital marketing tool that enables you to take advantage of an entirely new revenue channel – SMSes. This SMS marketing tool helps you respond to inquiries about your brand, launch products, recover abandoned carts and more. Improve and maintain customer interaction and create dynamic audience segments from behavioural data with the help of this powerful marketing tool.
Shopify helps you create an e-commerce website for your business. With the help of its many features, you can find new customers, improve sales and manage your day-to-day business online effectively and conveniently.
Shopify even offers built-in digital marketing tools that help you market your business online with the help of strategically executed digital marketing campaigns.
12. GOOGLE ADS:
Google Ads helps you reach the right audience on various platforms such as Google Search, YouTube and more. With the help of effective advertising campaigns, you can drive traffic to your business’s website and boost sales. It can even translate into offline sales by driving more people in through the door. On Google Ads, your ads can be tailored according to your preferred results, whether it is getting more calls, more visits to your store, or even increasing visits to your website.
MailChimp is an advertising and email marketing tool that helps to automate digital marketing campaigns. Improve your campaigns, track generated traffic, and engage effectively with your audience with the help of this tool. With its easy-to-use design tools and an AI-powered assistant, you can create interactive, compelling content for your users.
Hootsuite is a social media management platform. It offers integrations for Twitter, Facebook, Instagram, LinkedIn, Pinterest and more. If you’re a digital marketer handling multiple accounts, then Hootsuite is the perfect tool for you! Not only does it help you plan out social media posts, but it also enables you to schedule and publish posts across all your social media profiles. Its handy customizable streams feature helps you stay on top of trends and monitor your own business as well as your competitors’ strategies.
Asana is an incredible project management software. It helps you break down tasks into sub-tasks and assign them to team members. The entire organization can keep up to date on the progression of projects. Asana also facilitates integration with CRM systems and third-party apps.
Dynalist helps you organize your tasks in simple lists. It is simple, convenient and very powerful. This is not a tool a digital marketer will think of first when considering important tools, but once you start to use Dynalist, you can never go back! It is thoughtfully created and constantly improved upon and will keep your ideas organised and available to you wherever you go.
Unbounce helps you build landing pages that convert better. Avoid bottlenecks, create and optimize effective landing pages and create a great first impression for your brand, all without the help of a developer. You can even integrate Unbounce with WordPress and other apps! With the help of ready-to-use attractive templates and a simple drag-and-drop editor, you can create a stunning landing page for your business without writing any code.
Publish or schedule posts at optimal publishing times, collaborate with your teammates, and grow your social media following with the help of Buffer – one of the best social media toolkits I have ever used. Buffer’s Analytics offer you in-depth insights into your social media performance. With this valuable data, you can modify your marketing strategies to maximize your growth and reach online as well as boost brand engagement and sales.
19. GOOGLE TRENDS:
Google Trends tracks the popularity of top search queries in Google Search across languages and regions. Simply type in a keyword into the search bar or choose one of the provided examples. Google Trends will then use graphs to compare the popularity of the search term. it even displays current trends in your country and a breakdown of how popular the term is across states.
A slow website is the bane of an online business. The average consumer attention span keeps dropping year after year, and the last thing you want is for someone to click off your website simply because it did not load fast enough.
GTmetrix tells you how fast your website loads, what is slowing it down and how to make it better. Sounds straightforward? That’s because it is. Easy to use and an essential tool for everyone with a website, GTmetrix measures your website performance and offers optimization opportunities. With detailed assessments and audits, this tool will provide you with a comprehensive performance report and inform you where your website is underperforming.
HubSpot’s Marketing Hub helps you create content your audience is looking for, publish it at times they are most active and monitor their movements so you can better optimize your marketing strategies. HubSpot offers you all the tools you need to improve your marketing, sales, customer service and content management – all on one platform!
BuzzSumo is a cloud-based platform that helps you create better content. With its powerful keyword search feature, you can create successful posts that will get plenty of shares and links. You can even search in BuzzSumo with a domain, letting you see that website’s best-performing content. Know what your competitors are ranking for and capitalize on it with BuzzSumo’s powerful tools.
Writesonic is an AI-powered content writing software. It can be difficult for content marketers to come up with new content every week. Writesonic can generate SEO-optimised and plagiarism-free content for blogs, social media posts, websites and even emails!
These social media marketing metrics that entrepreneurs must monitor can all be effectively analysed with the help of the above-mentioned digital marketing tools! Do you use any of these digital marketing tools? Which one is your favourite?