The Critical Importance Of Lead Validation In Internet Marketing

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The Critical Importance Of Lead Validation In Internet Marketing

You don’t know what you’ve got until it’s gone, they say — but why wait until then? When it comes to knowing for certain how many sales leads your website actually generates, you need to know as soon as possible.

Nearly half of all website conversions aren’t actually sales leads, so you need to make sure you have a lead validation process as part of your campaign to know for sure where from where your leads are coming. Without that knowledge, you might end up favoring the wrong sources and leaving true sales leads out in the cold.

The following presentation outlines just how crucial lead validation is, so take a look and make sure you’re not waiting until your leads are gone before you know where they came from.

Aaron Wittersheim is an accomplished entrepreneur with more than 20 years of business and technology experience. He is Chief Operating Officer at Straight North, a Chicago-based Internet marketing company.

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