The Critical Importance Of Lead Validation In Internet Marketing

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The Critical Importance Of Lead Validation In Internet Marketing

You don’t know what you’ve got until it’s gone, they say — but why wait until then? When it comes to knowing for certain how many sales leads your website actually generates, you need to know as soon as possible.

Most of the website conversions we get these days aren’t actually sales leads, this is where the importance of lead validation arises, and why it should be a vital part of your campaign process. Without having verified your sources and leads, you might end up tapping the wrong sources and leaving your progress in doubt.

The following presentation desrcirbes just how crucial and necessary lead validation is for any sales lead, so take a look and make sure you’re not waiting until your leads are gone before you know where they came from.

Aaron Wittersheim is an accomplished entrepreneur with more than 20 years of business and technology experience. He is Chief Operating Officer at Straight North, a Chicago-based Internet marketing company.

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