Jinro, a South Korean brand endorsed by Gangnam star PSY, is getting the highest selling spirit Soju to the Indian market. Jinro is a soju drink made from grain and is the world’s top selling spirit brand from the region. Jinro 24 will be imported and bottled in Goa and will be available in various cities soon. It is already available in Delhi and Mumbai, and launching in Bangalore as well.
Soju is often described as a sweeter version of vodka, it is clear and smooth making it the drink of choice among Koreans. Soju is taken quick, successive shots. According to Jinro, which has the highest percent of the Soju market, Koreans drink nearly one billion Soju bottles a month.
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